Customer Experience
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
4 Content Ideas You Can Get Done in a Week
Content is the fuel for your marketing fire. But, many business owners get stuck when they think about content development. Here are four done-in-a-week ideas.
Customer Experience Can Be Your Differentiator
Customer experience, not customer service, can create fantastic outcomes for your business. Experience and service may sound like the same thing. Let me assure you; they are not. In the most general terms, experience includes pre-designed touch points, and service...
What is customer experience?
Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying and value delivery. The purpose of crafting a customer experience is to create a...
Why even the smartest business owners get social media wrong and what to do instead
Imagine social media is a street in your city or town. Let’s call it Social Media Avenue and make it a downtown street with familiarity and charm. A street you know well and are comfortable walking down any time of day. Have you got that picture in your mind? Good.
Why Customer Experience – Not Service – Builds Your Business
What makes a happy customer? It’s pretty easy to rule out aggressive sales pitches, self-indulgent blog posts, and poor customer service. Most businesses know this, and seek to – at the very least – be responsive to the needs of their patrons through good customer...
Reviews and Reputation Management: Why Social Proof is Gold
Customer reviews are like gold – they carry a lot of weight and very valuable. Use these 3 steps to determine where to use yours, how to get more, and how to manage the occasional bad one.
How to Write Emails Your Customers Can’t Wait to Read
It’s difficult for many of us to remember a time without email. If you are old enough you probably remember a certain excitement on hearing a ding and a familiar “You’ve got mail” audible. That’s when we thought email was cool. But our enthusiasm from email changed...
5 Steps To Improve Your Digital Customer Experience
Reports state that the buying decision is nearly 60% by the time a consumer contacts your business or another supplier. It’s common knowledge that the majority of consumers research a product or service before making a purchase decision. Your potential customers have...
4 Ways Social Media Can Improve Customer Experience
Whether you like social media or not, it has become an absolute must-have if your business wants to build a truly competitive and innovative marketing strategy. Social media plans are no longer optional for brands, big or small, wanting to grow their market share and...
The Basics of Online Software Marketing
If you are a software developer, you probably are not developing software for the pure joy of the exercise. You likely have a vision of marketing and selling the software product or solution you are building. Bridging the gap between software development and software...
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.
