Duct Tape Marketing
Ever wonder why it's so hard to market your small business?
You don’t have to look far to understand why this question plagues so many. It really has to do with why folks get into business in the first place. The typical small business in America is started by someone who knows how to do something.
It might be how to prepare taxes, assemble a certain type of gizmo, wire a ceiling fan, administer a network, or plan a wedding. Almost never does this know-how include being able to market a business that does those things. Many end up frustrated, spending too many hard-earned dollars on throw-away marketing schemes, and never successfully understand how to manage marketing their business.
Strategy is key.
Strategy is essential to the way we think about business, yours and ours. We have embraced Duct Tape Marketing as an important part of our view on marketing because this approach focuses on strategy first, before all the marketing activities like websites, social media, email, content, or advertisement. With this systematic approach we can really help business owners build on the valuable elements of their business: why they do what they do, who values what they do, and what makes their business remarkable and unique.
The One Thing.
The Duct Tape Marketing system allows business owners to embrace marketing in a completely new way, and thereby achieve results that are more in line with their dreams than their past realities. The reason they embrace marketing and achieve results can be boiled down to one word: strategy. Like many things, it sounds so simple, but that does not mean it is easy. Duct Tape Marketing is a proven small-business marketing system that aligns the unique strengths of your business with customers and prospects that value it most.
Marketing starts with finding people who have a specific need/problem that your product/service will solve. From there, the goal is to get them to know, like, and trust you–by connecting with them directly.
A common Duct Tape Marketing saying is this: if the strategy is right, no tactic will be wrong–and if the strategy is wrong, no tactic will be right. You can build an entire marketing system around these concepts; one that will be supported by a proven model of success.
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1818 Library Street
Reston, VA 20190
256 405 4346
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.