Author Archive for Debra Mendes

Marketing Checkup

Audits & Assessments

Business Assessment

Your business deserves to soar.  Start by taking our Business Assessment The Business Assessment is the first step in our process toward helping you achieve your business growth goals. This initial step allows you to get to know us, and allows us to learn about your business at no cost to you other than your […]

Strategy Matters

Why you must build a solid strategy before you do anything else. Using a smart, well-crafted marketing strategy is critical to your business achieving marketing goals, but many people misunderstand what a marketing strateg y truly is. Marketing strategy isn’t your goals or objectives, it is a concise explanation of how you plan to reach […]

Building Your Content Foundation

Content is the key to your marketing strategy. Content is the key to your marketing strategy. It is how your message is told, how you guide your customers through the Marketing Hourglass and,ultimately, how you convert prospects into clients. In this eBook you will learn: How to use the ke yword research outside of SEO […]

Building Business Brands

Every business has a brand — Are you building yours intentionally? A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often comes from the belief that branding is just for products or big companies. […]

Creating a Referral Engine

Download this guide to learn how to create a consistent flow of leads without spending on dime on advertising. Marketing is the most important system in any business and referral generation is simply one component of the lead generation cog, and as such, needs it’s own documented system as well. Enter your name and email […]

Total Online Presence Blueprint

Download this guide for a 12-month blueprint to growing your online presence. This guide provides a 12-month plan of attack or blueprint for working on your presence in the coming year. This “live by the calendar” approach helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and […]

Manage Energy Not Time

Download this ebook and learn the secrets of getting more done. Today’s working professionals have to carefully consider the time and the energy they’ll need to focus on new skills like publishing, speaking and building a platform as well as sales planning, prospecting, and serving clients. This requires a new way of thinking about how […]

Marketing Strategy: Learn From Marketing Mistakes

How many decisions do you make in a day? It’s been reported that the average adult makes around 35,000 decisions daily. If you are getting 8 hours of sleep (Oh, how I wish), that means during you 16 hours of awake time you are making over 2000 decisions every hour. Some will be ordinary: What […]

Making Marketing Decisions Simple In 3 Easy Steps

As a small business owner, we are consistently asked to invest our dollars into all kinds of new and interesting marketing lead generation tactics. SEO, pay per click, Groupon, Deal of the Day, Local Marketplaces, Facebook, and local advertisements, all call to us with the siren song of more customers and revenue. But how do […]